Justin Hernandez - CSIT 155 - Spring 2021 Class Blog

      Subscription boxes have been a rising trend for years now. With more boxes gaining popularity every day, the market for those interested in this type of service is there. Catered Cookbooks joins in on this growing trend while also focusing on giving back to those who need it most. Since the pandemic has caused many to start cooking from home more often than ever before, the target market varies more so than some other companies. Catered Cookbooks target market is the modern home cook, most likely between the ages of 25 and 55. They had a history of going out for food often, but are also wanting to be able to make that food for others. At these ages, people tend to start to settle down, already have families, or are getting back into their passions. Cooking is a passion for many as it allows them to feel like they traveled without hopping on an airplane. This service will give others the opportunity to finally learn how to make their favorites and spread that knowledge to others.

      A target market is an audience a company is marketing to in an attempt to gain their business. The process of deciding who the target market is and how to appeal to them is a lot more complicated than it seems. While most companies starting out initially know who they want to appeal to, that can be broken down into subcategories and more from there. As society adapts, businesses need to keep up in an attempt to stay relevant and appeal to their ever-changing (and growing) clientele. While larger companies have the budget and staff to work on their marketing and analytics, smaller businesses need to be able to keep up and attempt to do the same. Two companies that are similar, but also quite different are Subway and Hungry Bear Deli.     Subway has always been acknowledged as the "healthy" fast-food option. From the story of Jared (their former spokesperson) to their wide variety, it is a place for people to go to get a filling sandwich without feeling as guilty. Their d

     Every day, with or without acknowledgment, we interact with a business. Whether it be our occupation, or even browsing social media, we utilize the functions of a company. That being said, creating a business is no easy feat. There is a lot of work that goes into it before there is even an announcement of its existence. To make someone want to use your business means that there has to be a clear concept from the creator of what the company is about and their purpose in a world already filled with businesses.       While I do not have a brand or company I have developed, another class had me create one for a project. The company that I came up with derived in part from this pandemic and what I had to do in order to help ground myself during this time. Like many, the pandemic led to the cancellation of many plans, therefore I was spending more time indoors. Two of my hobbies have always been cooking and baking as there is something about food that I find exciting, especially when it

 Anthony McCarthy

      A good website attracts people to come back and interact with it. While the criteria for what a good website is may change depending on who you ask, they typically have a range of standards. One factor that impacts the ability to have a standout website is the budget allotted. While it doesn't take a huge budget to have a decent website, it does take someone with a certain set of skills. The budget comes into play because you can hire someone with that skill set, or you can attempt it yourself. Heads up, the latter will almost always look better, especially when one compares a small business to a large corporation.     Two websites that are simply not great are Jami Lin's Passions  and Gates N Fences . Jami Lin's Passions lacks a clear concept. As one opens the website, they will be bombarded with potential services offered, ranging from feng shui and chakras to anti-aging and interior design. None of these have to do with each other, therefore they all look out of pl

Chuao Chocolatiers Website About Company:     Chuao Chocolatiers is a local company in the food industry based out of Carlsbad, CA. They create unique chocolate flavors offered in many different forms. With four branches and around 30 employees total, they are a small company with a surprising reach. Social Media Information: Linked on Website: Facebook - 61,746 likes | Daily - Weekly posts | Last posted on 2/8/2021 Instagram - 18.4K followers | Daily - Weekly posts | Last posted on 2/8/2021 Pinterest -   1,230 followers | Weekly Pins/Repins | Posted last week Not Linked on Website: Twitter - 12.4K Followers | Does not update | Last main tweet 2/11/2019   Youtube - 76 subscribers | Weekly - Monthly posts | 1/28/2021 Analysis: Chuao often posts their new items on their social media, as well as trendy, but minimal, content that showcases what they want the viewer to see and feel. Facebook and Instagram are the two social platforms they use the most, as they ofte

    Dating back to the first civilizations, people had ways of interacting with each other through verbal and nonverbal communication. Over the years it became clear that c ommunication is the key to forming successful and meaningful relationships. Through technological advances, we developed a way to connect online and take our communication skills to the next level. This evolution has only helped businesses when it comes to assisting their clients. This has also allowed consumers to feel better connected to businesses.        For a business that wants to be better at helping its customers, it has never been easier thanks to social media. Years ago, one would have to stay on hold with a company for lengthy wait times to simply get an answer for a concern. Now, by mentioning a company, customers are able to get quick and direct responses because they are being listened to. Twitter particularly has made it easier for businesses to resolve issues due to the utilization of the search func

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