Week 4 Part B: Defining YOUR Target Market

     Subscription boxes have been a rising trend for years now. With more boxes gaining popularity every day, the market for those interested in this type of service is there. Catered Cookbooks joins in on this growing trend while also focusing on giving back to those who need it most. Since the pandemic has caused many to start cooking from home more often than ever before, the target market varies more so than some other companies.

Catered Cookbooks target market is the modern home cook, most likely between the ages of 25 and 55. They had a history of going out for food often, but are also wanting to be able to make that food for others. At these ages, people tend to start to settle down, already have families, or are getting back into their passions. Cooking is a passion for many as it allows them to feel like they traveled without hopping on an airplane. This service will give others the opportunity to finally learn how to make their favorites and spread that knowledge to others.

I believe that what the younger generation will love about this is the diversity and the fact that it gives back to those disenfranchised. I think the older generation will appreciate the ability to learn new meals and cook them for their family, hoping to bring about new traditions.