Week 4 Part B: Defining YOUR Target Market

     Subscription boxes have been a rising trend for years now. With more boxes gaining popularity every day, the market for those interested in this type of service is there. Catered Cookbooks joins in on this growing trend while also focusing on giving back to those who need it most. Since the pandemic has caused many to start cooking from home more often than ever before, the target market varies more so than some other companies.

Catered Cookbooks target market is the modern home cook, most likely between the ages of 25 and 55. They had a history of going out for food often, but are also wanting to be able to make that food for others. At these ages, people tend to start to settle down, already have families, or are getting back into their passions. Cooking is a passion for many as it allows them to feel like they traveled without hopping on an airplane. This service will give others the opportunity to finally learn how to make their favorites and spread that knowledge to others.

I believe that what the younger generation will love about this is the diversity and the fact that it gives back to those disenfranchised. I think the older generation will appreciate the ability to learn new meals and cook them for their family, hoping to bring about new traditions. 

Comments

Post a Comment

Popular posts from this blog

Week 1A: Intro Blog

We all have reasons as to why we make the choices we do. From what we wear each morning, to what we eat for dinner, we do what we do for either conscious or unconscious reasons. These reasons also provide others a glimpse into who we are as individuals. Of course, humans are all connected through different shared experiences, but we all have different ways of how we respond that make each of us unique. The theme I chose for this blog is just one of the many choices that I made today. The reason why I chose this theme is because it brought me peace in the moment. Like many others, this past year has been difficult on me, but not for the typical reasons. You see, I've been fortunate enough to keep my job through this pandemic, though I have had my hours reduced. On top of working 32 hours a week, I still felt like there is more I should be doing to further my career. This event led to me pursuing my second degree, this one being an AA in Marketing as a full-time student. While this a
Read more

Week 3 Part A: Aesthetics, Design, and Branding

      A good website attracts people to come back and interact with it. While the criteria for what a good website is may change depending on who you ask, they typically have a range of standards. One factor that impacts the ability to have a standout website is the budget allotted. While it doesn't take a huge budget to have a decent website, it does take someone with a certain set of skills. The budget comes into play because you can hire someone with that skill set, or you can attempt it yourself. Heads up, the latter will almost always look better, especially when one compares a small business to a large corporation.     Two websites that are simply not great are Jami Lin's Passions  and Gates N Fences . Jami Lin's Passions lacks a clear concept. As one opens the website, they will be bombarded with potential services offered, ranging from feng shui and chakras to anti-aging and interior design. None of these have to do with each other, therefore they all look out of pl
Read more

Week 4 Part A: Defining Target Markets

      A target market is an audience a company is marketing to in an attempt to gain their business. The process of deciding who the target market is and how to appeal to them is a lot more complicated than it seems. While most companies starting out initially know who they want to appeal to, that can be broken down into subcategories and more from there. As society adapts, businesses need to keep up in an attempt to stay relevant and appeal to their ever-changing (and growing) clientele. While larger companies have the budget and staff to work on their marketing and analytics, smaller businesses need to be able to keep up and attempt to do the same. Two companies that are similar, but also quite different are Subway and Hungry Bear Deli.     Subway has always been acknowledged as the "healthy" fast-food option. From the story of Jared (their former spokesperson) to their wide variety, it is a place for people to go to get a filling sandwich without feeling as guilty. Their d
Read more